Quality vs. Quantity – You Are Not A Guru

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With the huge rise in social networking popularity across the web, “social media” and whatever other bullshit buzz word the next “guru” has coined; comes the huge influx of people hopping on the bandwagon as the next self-proclaimed savior to the mediasphere-addicted masses. I’m really at my wit’s end with the amount of “professionals” bombarding me on Twitter with crap like:

“10,000 followers in one month!”

“How to make money with Twitter!”

“Make money at home!”

Ugh, just shut the fuck up already (sorry, late warning but this post has vulgarity). We get it. You’re some elite genius who has risen from the ashes of MySpace and other half-assed, master-minded, millionaire-making mounds of shit – otherwise known as social networks. Alright, fair enough. Everyone has to have an angle, right? Sure, whatever. You’ll tell me anything if you think it will sell me.

Okay, you’re burnt out at your bland desk job. Like a lot of savvy web users, you’re always using things like Facebook, Twitter, Brightkite, etc. You think to yourself,

“Man, I’m pretty snazzy when it comes to this social networking stuff. Look at all the people I’ve got following me on Twitter! I must be on to something…”

That’s when it hits you. You’re going to write a book and then build a website, maybe even start doing videos promoting your new techniques and start holding seminars. It’s going to be AWESOME! YOU’LL BE A MILLIONAIRE IN NO TIME! There’s a huge flaw in this idea though: 10 million other annoying people have thought of the same exact idea. Those same 10 million people are currently shoving their idea in peoples faces in the form of tweets on Twitter or whatever the hell else there is out there.


The one that annoys me the most are the ones that are always talking about how you can gain 10,000 followers in a week or whatever insane time frame they lay down. Of course you know if the first guy said a month, the next guy with the same brilliant, original idea is going to say 1 week. Whatever happened to quality over quantity? I really have respect for the Twitter users that have built up their following by putting in the sweat and tears required. More power to them. They’re obviously interesting people and thus others want to hear what they have to say.

Quality vs. Quantity

But then there’s those users that do absolutely nothing but push theirs and other peoples “make money fast” products, and rehash links/material/etc that someone else put hard work into creating. The ones that just RT (ReTweet) the crap out of anything they think people will read. There’s no originality in any of it. It makes sense on some degree. For example, if you’re selling a product that you’ve really put your heart and soul into and people really love it, then sure, bombard us about it. But if you’re some self-proclaimed social media guru who just goes around tooting his/her own horn, posting crap people have read 300 times over from another source, then please go away. Find a new angle (there’s that word again!) and GTFOH (you’ll have to figure this abbreviation out on your own).

7 thoughts on “Quality vs. Quantity – You Are Not A Guru”

  1. Thats so true. There is no such thing as getting rich with little no work involved. (Not unless you win the lottery or some shit.) Good read though.

    1. Yeah. If you use Twitter often, it gets really over-the-top. There’s TONS of people on there that think their idea is original. I was actually amazed at how many people there are on there that claim to be internet marketing gurus. I understand it though. It’s easy for anyone to get into. It requires almost no skill.

  2. Most of the time, they are not experts. You are not an expert until you have influenced someone and then possibly you might be an expert in that person’s eyes. I will be covering this in a blog. Micah Baldwin talked about this at WordCamp Chicago and I have Twitter Tipped this on my own twitter for months.

    BTW… link exchange with me?

    1. I agree with you completely. I think your audience should be the one deciding whether or not you are of “guru” status. If you’re reaching a large amount of people with your product and the reviews are top notch, then I’d say you’re almost there. But in my eyes, you need some time and work under your belt. A guru should be someone who has a name that rings bells to anyone in the same industry or an industry that benefits greatly from what they offer. Self-proclaimed professionals drive me crazy. It’s almost like lying about a college degree or something.

      And I’m totally down for a link exchange.

  3. There’s a big fat line between spamming and web-savvy marketing. These ‘social media experts’ have crossed it and are no different from the ‘SEO Experts’ who use spam bots and link baiting, and ‘Email Marketing Experts’ who buy thousands of email accounts from harvesters…

    People will learn, but not till a few people make a lot of money for doing very little.

    1. You’re right. It’s really a shame because the real experts often get buried by the scam artists and thus get passed over. I guess that really applies to a lot of the businesses today that offer such services. Even in my field, we encounter a few potential clients thare are sketchy about working with web development firms because they’ve been burned in the past by people that would offer generic, linear website packages and pass themselves off as ‘SEO experts’.

      A prime example for us was a guy that had an existing website and was paying a guy so much a month for SEO. Immediately you’d assume things like unique page titles, content keyword optimization, etc. This guy was doing nothing of the sort. No unique titles, horrible META tags–which were often times missing altogether–and his website placed terrible in search engines. And yet this guy continued to pay x amount per month for ‘SEO’. Needless to say, he was one of the most paranoid of the bunch. Luckily for him, we set him sailing in the right direction and got his website placement on track.

  4. Ugh, I so agree. I’m doing a project right nwo for my SEO company on building Twitter followers. I’m trying all the methods and let me tell you from experience, those quick-build techniques are awful! You get thousands of followers but the quality sucks. I remember being at a Social Media conference and hearing one of the speakers say “yea, you get 3 million followers and then one day you realize 90 percent of them are porn bots. Porn bots don’t usually buy website services”.

    Ah, the truth comes out. I think the best way to judge Twitter followers is to see the follower/follow-ee ration. If you’re only following 10 people but have 10,000 followers you clearly have a group of people who are supporting you and NOT just looking for follow backs.

    That’s just my opinion though.

    The same concept goes for incoming links (quality vs. quantity) just did a blog on it Great points. From an SEO perspective, link-building is such a great way to increase traffic. Not only does it increase traffic by referring visitors but it also makes you show up higher on Google listings. I just wrote a blog about it that emphasizes a lot of the points you just made, thought it might tickle your fancy (http://www.snageveryone.com/apps/blog/show/2348039-the-truth-behind-linking).

    And no, that’s not a link for spam purposes, thought you might actually enjoy the blog.

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